Because stuffed animal toys are often enjoyed and kept for a long time, they are the perfect way for a company to develop brand recognition.

Snuggle, the fabric softener bear by Lever Brothers, is a perfect example of an entire product line being associated with a loveable stuffed animal. Coca Cola has also capitalized on people's desire to collect soft toys, by producing a whole array of plush polar bears holding coke bottles or bearing the coke logo. Hershey's chocolate has produced a variety of teddy bears and plush kisses as well, all with the Hershey label on them.

These advertising stuffed animals are usually very well made and keep the company's name in front of the public.